紹介
China's opening up has unleashed lucrative opportunities to foreign investors. However, doing business in China is far more difficult than many people have anticipated. Today, the cut-throat competition has made it imperative for investors to understand China's investment environment; failing to do so has resulted in the failure of numerous foreign invested enterprises. This book systematically examines China's investment environment for FDI, including the condition of various infrastructures and the political, economic and social contexts. Main problems encountered by investors are also investigated; and practical advice for successfully doing business in China is given, including understanding and making effective use of Guanxi, navigating through the complex legal systems, organising distribution in a large transitional economy, and appreciating the unique consumer behaviours. This book is an essential guide to investors in avoiding common and expensive pitfalls of doing business in China, and an invaluable reference for consultants, researchers and students in understanding the Chinese market.
目次
List of Figures List of Tables Preface Acknowledgements Introduction: Foreign Investment in China Under the Open Door Policy The Main Attractions of China to Foreign Investors Under the Contemporary World Economic Climate Opening the Door to FDI: The Evolution of Relevant Policies in China The Foreign Investment Environment in China: The Hard Environment The Foreign Investment Environment in China: The Soft Environment (I) The Foreign Investment Environment in China: The Soft Environment (II) Distribution, Marketing and Consumer Behaviour in China The Economic and Social Influences of FDI in China Conclusions: Foreign Investment Environment in China Under the Open Door Policy Bibliography Index
